Privacy Policy


Effective: June 1st, 2021

Last Updated On: June 1st, 2021


GMG Auctions respects your rights with regards to data privacy and data protection when you communicate with us offline by phone or online through our website. We have therefore developed this Privacy Policy to inform you how GMG Auctions  (“GMG Auctions,” “we,” or “our”) collects, stores, uses, shares, processes, and protects information about our customers (“you”). It also tells you how you can access and update your personal information and make certain choices about how your information is used.

By using our website or by otherwise giving us your information, you are accepting the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, you must not use our website or provide us any of your personal information. We reserve the right to make changes to this Privacy Policy at any time. Any changes will be posted in this Privacy Policy and material changes will be prominently notified on the respective website or application this Privacy Policy applies to or will be otherwise communicated to you prior to the change becoming effective. We encourage you to regularly review this Privacy Policy to make sure you are aware of any changes and how your information may be used.

Please be informed that GMG Auctions is the data controller of any personal information you submit to us.

If you have any requests concerning your information or any questions regarding this Privacy Policy, please Contact Us .

Following is a description of our privacy practices  


This Privacy Policy applies to information that we collect from or about our customers through the methods described below. This Privacy Policy does NOT apply to information collected by our affiliate companies.

GMG Auctions website

This refers to any customer-directed website operated by GMG Auctions, including sites that we operate under our own domains/URLs.



This refers to information that we may collect from customers through phone calls, for example if you call us with a question or comment. 


Data from other sources

This refers to information we may obtain about you from other sources.


Depending on how you interact with GMG Auctions (online, over the phone, etc.), we may collect from you various types of information (personal and aggregate), as described below.

Personal information (as used in this Privacy Policy) refers to such types of information that can be used to personally identify you, whereas aggregate information does not allow for such identification.

In some instances, (and unless indicated  otherwise below), we may combine/link one type of information with another type of information, (e.g., personal contact information with account login and/or demographic information), and store them together in our records. We strive to limit the amount of information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your information for as long as your account is active with us or as needed to provide you the relevant services. We may store your information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.

Personal Contact Information

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address.


User Information  

We retain your system assigned user ID , Username, First Name, Last Name, primary address, last signed in and active times as well as your IP address.

We also retain Purchase and Billing history for a determined time frame, which follows guidelines, established by provincial and federal laws as well as all applicable tax regulations.

Technical computer information

This includes any information about the computer system or other technological device that you may be using to access our website. We typically collect this information through automated technologies such as cookies. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type.

Website usage information and California Do Not Track Disclosures

This includes information about how you use and navigate our website, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a GMG Auctions website (e.g., date and time of visit, which site you came from. This information is captured through the use of third-party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site).


The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected from you through the different methods described in  Question 1 above.  Please note that not all of the uses below will be relevant to every customer.


Customer service

We may use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name, phone number or email address) and information regarding the reason for your inquiry (e.g. auction question, listing inquiry, complaint, general question, etc.). Customer Service is provided through Contact Us and Contact Seller on the auction site.


Website improvement and personalization

We may collect and use your information to improve and personalize your experience on our websites. This is typically done through automated tracking technologies that collect and remember certain account login information, technical information, and/or previous website usage information.

Other general purposes (e.g., website security, internal research)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our website. These activities mostly require the collection and use of certain demographic information, technical computer information, and website usage information.



We store your information in secure operating environments that are protected from the public and that we only allow authorized GMG Auctions employees and agents/contractors to access on a need-to-know basis. We follow generally accepted industry standards to protect personal information; however, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.



GMG Auctions will not share your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.

We may share your personal information with our affiliated companies, including, without limitation, Cooke Aquaculture Inc. and companies owned by or under common control with Cooke Aquaculture Inc. (collectively the “GMG Auctions Group”). GMG Auctions may also share your personal information with third parties, but only in the following circumstances:

Service Providers, Agents and Contractors

We may use third parties, like service providers, agents or contractors to provide support for the internal operations of our website and to assist us with administering our website.

Some of these third parties may be located outside the country where you accessed this website. These third parties and its employees may come into contact with your personal information in the course of providing their services to us. Any such third party must at all times provide the same levels of security for your personal information as GMG Auctions and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of GMG Auctions.

Legal and Business Transfers

We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of GMG Auctions, its customers, or the public.

In the event of a merger or acquisition of all or part of GMG Auctions by another entity, or in the event that GMG Auctions were to sell or dispose of all or a part of its business, the acquirer would have access to the information maintained by GMG Auctions, which could include personal information. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

Aggregate Information

We may share aggregated demographic or survey information with third parties, but this information is in anonymous form and does not contain any personal information. The aggregate information that we share may include anonymous information that is captured through the use of cookies and other similar tracking technology.



You always have the option not to share any of your personal information with us.

If you participated in a promotion or program that involved a third party and, as part of that promotion, you agreed to receive future communications directly from that third party, you will need to contact the third party directly to opt-out from such communications. This process may be outlined in the third party’s privacy policy.



GMG Auctions does make use of tracking technologies to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and other purposes described below. Tracking technologies help us tailor our websites to your personal needs.


We use Cookies to improve the use and functionality of our websites and to better understand how visitors use our websites and the tools and services offered on it and to communicate elsewhere on the web. The storage of Cookies on your computer provides an easy and convenient way for us to personalize or enhance your experience on our websites and to make your next visit more enjoyable.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

IP Addresses

We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our websites to certain users, and, (iv) better understand how our websites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.


GMG Auctions uses ReCAPTCHA © in the registration process for new users.

What is reCAPTCHA?

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse. A “CAPTCHA” is a capturing test to tell human and bots apart. It is easy for humans to solve, but hard for “bots” and other malicious software to figure out. By adding reCAPTCHA to a site, you can block automated software while helping your welcome users to enter with ease. ReCAPTCHA works by implementing an algorithm to analyze a user's activity by taking a screenshot of the user's browser window. If the activity is deemed as mechanical or a made-up word is used, the activity is flagged by the system.

 user information reCAPTCHA collects and analyzes includes the following:

  • Typing patterns of the user
  • The amount of mouse clicks a user has done on the site or touches on an app
  • What language the user's browser is using
  • Google cookies that have been placed on the site
  • The answers to question fields on the site
  • CSS information
  • Plug-ins installed on the browser
  • The algorithm also recognizes IP addresses that have been previously recognized as humans through cookies.

ReCAPTCHA v2 ("I'm not a robot" Checkbox) has users click a checkbox to indicate human status. A user may be presented with "challenge" questions to prove they are human and not a bot:


Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.

We do NOT send spam e-mails. Sending e-mails without consent is illegal in many countries. We will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us your EXPRESS permission. This is called “OPT-IN” consent.


Also, we do not share your personal information with any third party who will use your personal information for spam emails.

If for some reason you believe you have received spam e-mail from a GMG Auctions, please Contact Us immediately.



We may store the personal information that you have provided us with through the various methods described in this Privacy Policy in our databases such as our Customer Relationship Marketing database. We will only keep your personal information for as long as it is reasonably necessary taking into consideration our need to answer inquiries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using GMG Auctions services or stop using this website. After this period, your personal information will be deleted from all systems.


This Privacy Policy is effective as of May 17, 2021 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please Contact Us at:

GMG Auctions
669 Main Street,

Blacks Harbour NB E5H
1K1 (506) 456-6600